Dr. Vidhu K. Mathur
Associate Professor & Controller of Examinations • ICFAI Business School • ICFAI Business School (IBS Jaipur), The ICFAI University
Short bio
Management academic and empirical researcher with peer-reviewed publications, a filed patent, and a decade of doctoral supervision and thesis examination experience. Expertise in Consumer Behaviour & Digital Marketing, Entrepreneurship & SME Development, Strategic Management, and Urban Infrastructure & Sustainability.
Teaching
“Qui ne continue pas d'apprendre est indigne d'enseigner.” — Gaston Bachelard
Current & Previous Courses
Entrepreneurship
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Marketing
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Strategic Management
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Business Research
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Organizational Behavior
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Sales & Distribution Management
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Economics
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Information Technology
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Research Methodology
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Research & Development
“The Best for the Group comes when everyone in the group does what's best for himself AND the group.” — John Nash
Research Interests
- •Consumer Behaviour & Digital Marketing
- •Entrepreneurship & SME Development
- •Strategic Management
- •Urban Infrastructure & Sustainability
Projects
Urban waste management research and projects across 21+ Indian cities
2008–presentStrategy Consultant, Centre for Development Communication, Jaipur
Post Graduate Programme in Insurance & Management, in collaboration with ICICI-Prudential
Sep 2007–Aug 2008Consultant, Enterprise IILM, Jaipur
Experience & Education
Academic & Professional Experience
Associate Professor & Controller of Examinations
2019 – PresentICFAI Business School (IBS Jaipur), The ICFAI University
Teach and research across Entrepreneurship, Marketing, and Strategic Management for MBA/PGDM programmes; oversee university examination administration.
Associate Professor & Dean
Dec 2012 – 2018IILM Academy of Higher Learning, Jaipur
Taught Strategy, Economics and Entrepreneurship on AICTE-approved PGDM/MBA programmes; held overall administrative responsibility as campus Dean.
Assistant Professor
Sep 2006 – Dec 2012Centre for Management Studies, Global Institute of Technology, Jaipur
Taught Strategic Management, Business Research, Organizational Behavior, and Sales & Distribution Management (MBA, Rajasthan Technical University).
Senior Lecturer → Assistant Professor
2004 – 2006Faculty of Management, Mody Institute of Technology & Science, Lakshmangarh
Chaired the Academic Planning and Implementation Committee overseeing MBA programme planning and delivery.
Lecturer
1998 – 2003Apex Institute of Management & Science, Jaipur
Taught Research Methodology, Information Technology, and Strategic Management (AICTE-approved MBA, University of Rajasthan).
Area Sales Executive
1996 – 1998Usha Martin Telekom Ltd.
Developed a new market positioning strategy for numeric paging services.
Education
Ph.D., Management
2014R.A. Podar Institute of Management, University of Rajasthan, Jaipur
UGC-NET (Management)
2012University Grants Commission, Government of India
MBA (Marketing)
1996B.A. (Honours), Economics & Geography
1994Publications
Showing 14 of 14 publicationsJournal papers, conference proceedings, book chapters, and academic publications.
“Havoc” is Created by Teens’ Anxiety of Hearing that a Certain Dish or Discount won’t be Available in the Future on Online Food Applications
Mathur, P., & Mathur, V.K.
JIMS 8M – The Journal of Indian Management and Strategy, 30(2), 26–33
Consumer Purchase Intention and Behavior toward Cloud Kitchen (Pandemic Opportunity) with reference to India: An Empirical Examination
Mathur, P., & Mathur, V.K.
Jindal Journal of Business Research, 12(2), 194–208. SAGE. UGC-CARE
Teenagers’ Intention on Sustainable Development – A Food Delivery App–Based Analysis
Mathur, P., & Mathur, V.K.
SDMIMD Journal of Management, 14(1). UGC-CARE, SSCI/Web of Science Indexed
Teens’ Behaviour towards Sustainability in context to the Online Food Application with reference to India
Mathur, P., & Mathur, V.K.
AIMS Journal of Management. UGC-CARE
Cloud Kitchens and its Impact on the Restaurant Industry
Beniwal, T., & Mathur, V.K.
International Research Journal on Advanced Science Hub (IRJASH), 4(12), 324–335
The Experiences, Challenges and Acceptance of Online Food Application by the Consumers and the Enhancement of Value through Blockchain Technology
Mathur, P., & Mathur, V.K.
Asia-Pacific Journal of Management Research and Innovation, 17(3-4), 161–167. SAGE
Multi-Brand Cloud Kitchens: The Efficient Route
Beniwal, T., & Mathur, V.K.
International Advanced Research Journal in Science, Engineering and Technology (IARJSET), 8, 551–560
Cloud Kitchen: A Profitable Venture
Beniwal, T., & Mathur, V.K.
International Advanced Research Journal in Science, Engineering and Technology (IARJSET), 8(10), 50–54
Social Media Influences on Decision Making Process of New Students in Selection of Higher Education Institutions: Case of Private Universities of Rajasthan
Sharma, A.K., & Mathur, V.K.
Shodhsamhita – Journal of Fundamental and Comparative Research, VII(12-III). UGC-CARE
Social Entrepreneurship and Institutional Environment in an Emerging Economy
Mathur, V.K., Vyas, V., & Raitani, S.
International Journal of Social Entrepreneurship and Innovation, 3(2), 106–121. Inderscience Publishers
Food Waste in India: Prevention Strategies and Outcomes
Mathur, V.K.
Waste Management World Journal
Clustering the Indian Teens to Study Their Psycho-orientation to Measure Satisfaction and Attachment Towards Online Food Application
Mathur, P., & Mathur, V.K.
In Heggde, G.S., Patra, S.K., & Panda, R. (eds.), Immersive Technology and Experiences: Implications for Business and Society, pp. 127–157. Palgrave Macmillan, Singapore
Re-Imagineering Business and Management: The Emerging Landscape
Mathur, P., & Mathur, V.K.
IUP Publications, ICFAI Hyderabad
Filed patent — Application No. 202311034276, for a method of customer feedback analysis
Honors & Awards
Certificate of Appreciation — Resource Person, Workshop on Case Study Writing
JECRC University, Jaipur • Dec 2024
Doctoral (PhD) Supervision & Thesis Examination
PhD Scholar Supervision
Supervised 8 PhD scholars; 4 doctoral degrees awarded under supervision (4 in progress).
Doctoral Advisory Committee
Serves as Doctoral Advisory Committee (DAC) Convener and Member for PhD proposal supervision.
Thesis Evaluation
External examiner and evaluator for PhD theses submitted at other universities, including detailed written thesis evaluation reports.
Conference Presentations
A Study on the Influence of Perceived Advertising Credibility on Consumer Engagement in Instagram Social Media Marketing
Apr 24–25, 202617th International Conference – Redefining Business Paradigm through Environmental, Social & Governance (ESG) and AI for Sustainability & Inclusivity, Pacific Academy of Higher Education and Research University, Udaipur
Clustering the Indian Teens to Study their Psycho-Orientation to Measure Satisfaction and Attachment towards Online Food Application
Jan 18–20, 2024International Communication Management Conference (ICMC 2024), MICA, Ahmedabad
Rural Marketing Challenges in Banking
Feb 2010International Seminar on Rural Marketing, University Commerce College, University of Rajasthan, Jaipur
Global Economic Environment and Its Impact on Indian Economy
Mar 2010National Seminar, Department of Management, Arya College, Jaipur
Urban Solid Waste Management in India – A Case Study of Nagpur City
May 2008Waste – The Social Context 2008, jointly organized by the Edmonton Waste Management Centre, City of Edmonton, and University of Alberta, Canada
Workshops Conducted & Resource Person Engagements
Workshop on Case Study Writing
Dec 2024Resource Person, JECRC University, Jaipur — Certificate of Appreciation.
Strategic Management courses for working executives
2007–2009, 2013–2015Anchored Strategic Management courses, R.A. Podar Institute of Management, University of Rajasthan, Jaipur.
Recognition & Professional Development
Entrepreneurship Educators Course
Four-module, six-month programme jointly conducted by IIM Bangalore, Stanford University (USA), and the National Entrepreneurship Network, at IIM Bangalore.
ATAL Faculty Development Programme
2021Participant
Research Methods & Tools
Quantitative Empirical Research
Survey design and quantitative empirical research; statistical analysis in SPSS; Structural Equation Modeling (SEM) in AMOS.
Contact Information
Campus Address
ICFAI Business School (IBS Jaipur), The ICFAI University, Jaipur, INDIA