Dr. Rani Sharma
Assistant Professor • Management • IBS - The ICFAI University
Short bio
Dr. Rani Sharma is an Assistant Professor of Management with experience spanning teaching, research, academic coordination, student mentoring, institutional service, entrepreneurship, and publishing. She holds a Ph.D. in Management and teaches MBA and undergraduate management courses, with particular engagement in Marketing Management, Business Strategy, Business Ethics & Corporate Governance and research-oriented subjects. Her research interests span AI-driven marketing, customer engagement, technological readiness, social media marketing, consumer behaviour, tourism and hospitality marketing, SMEs, and digital transformation.
Teaching
“Qui ne continue pas d'apprendre est indigne d'enseigner.” — Gaston Bachelard
Current & Previous Courses
Marketing Management
Faculty Course Module
Business Environment
Faculty Course Module
Advanced Marketing Management
Faculty Course Module
Research & Academic Writing Support
Faculty Course Module
Business Strategy / Strategic Management
Faculty Course Module
Business Ethics & Corporate Governance
Faculty Course Module
Ph.D. Research Discussions
Faculty Course Module
Research & Development
“The Best for the Group comes when everyone in the group does what's best for himself AND the group.” — John Nash
Research Interests
- •AI-driven marketing strategies, customer engagement, technological readiness, and SME market performance.
- •Social media marketing, digital engagement, and consumer behaviour.
- •Tourism and hospitality marketing, with a sustained research focus on Rajasthan’s heritage hotels.
- •Digital transformation, marketing analytics, technology adoption, and strategic marketing.
- •Publishing, book marketing, content strategy, and knowledge dissemination.
Experience & Education
Academic & Professional Experience
Assistant Professor
May 2024 – PresentIBS - The ICFAI University
Teaching PhD, MBA and UG students across management courses. Serving as Academic Coordinator for UG programs. Guiding Ph.D. scholars and supervising MBA Summer Internship Programs.
Co-Founder & Editorial Lead
2020 – PresentWisdom Words Publishing
Co-founded and manage an independent publishing venture offering end-to-end publishing solutions. Led 80+ publishing projects from manuscript to market.
Publishing Manager
2019 – 2020markmybook
Managed full-cycle publishing operations, manuscript workflows, production coordination, author support, and final release.
Operations Manager
2017 – 2019markmybook
Managed publisher/client relationships, supply-chain coordination, order fulfilment, and customer service with major Indian publishing houses.
Freelance Translator
2016 – 2017Plan India
Translated official and research documents with attention to contextual and cultural accuracy.
Education
Ph.D.
2024IIS (Deemed to be University), Jaipur
Certified Trainer
2019Indian Society for Training & Development (ISTD), Delhi
MIB
2017University of Rajasthan, Jaipur
B.Com (Hons.)
2015ICG, IIS (Deemed to be University), Jaipur
Higher Secondary
2012M.G.P.S., Jaipur (CBSE)
Secondary
2010M.G.P.S., Jaipur (CBSE)
Publications
Showing 10 of 10 publicationsJournal papers, conference proceedings, book chapters, and academic publications.
AI-Driven Marketing Strategies in SMEs: The Moderating Role of Technological Readiness on Market Performance
Agrawal, K., Sharma, R., Jha, R. K., & Gupta, A.
EPH-International Journal of Business & Management Science
Facebook: Most Used Engagement Tool by Heritage Hotels in Rajasthan
Industrial Engineering Journal
Using Social Media Platforms to Reach Prospective Travelers - A Case Study of Rajasthan Heritage Hotels
Oorja
Analyzing the Potential of Social Media for Heritage Hotels of India
Oorja
Analyzing the Role of Social Media in Hotels of Rajasthan
Kala Sarovar
Travel and Tourism Marketing in India: A Literature Review of Published Research Work
IJSREM
In-depth Study and Critical Analysis of HRD and Training in Rajasthan's Garment Industry
IJSREM
Palaces, Posts, and Profits: How Rajasthan's Heritage Hotels Are Mastering Social Media
Mastering Book Marketing: The Publisher's Way
The Basics of Writing and Publishing
Honors & Awards
ISTD Gold Medalist (2018/2019 certification cycle) - First Rank in Organizational Behaviour & Evaluation of Training
Justice Dipak Misra, former Chief Justice of India • 2019
First Rank in Master of International Business
University of Rajasthan • 2017
University Topper - B.Com (Hons.)
2015
Research Paper Presentations & Conferences
Impact of Instagram Reels on Consumer Buying Behaviour Among Gen Z
20264th International Conference on Management Research for Industry 6.0, organized by ICFAI Business School, The ICFAI University Jaipur
Engaging with Customers Using Social Media Platforms - A Case Study of Rajasthan's Heritage Hotels
2022International Research Conference 2022, Jamnalal Bajaj Institute of Management Studies, University of Mumbai
Using Social Media Platforms to Reach Prospective Travelers - A Case Study of Rajasthan Heritage Hotels
2022International Conference on Digital Transformation for Reinventing Competitive Advantage, IIIM Jaipur
Ecotourism in Rajasthan: Its Hurdles and Prospects
2020International Conference on Management & IT, IIIM Jaipur
Opportunities, Challenges, and Issues of Startups in India - A Study with Reference to Startups in Jaipur
2018International Conference on Economic Growth and Structural Changes, School of Economics, Shri Mata Vaishno Devi University, Jammu & Kashmir
Research presentation at 5th Rajasthan Science Congress
2017Amity University Rajasthan
International Conference on Marketing
2015The IIS University
Workshops, Webinars & Faculty Development Programs
Youth Mental Health and Well-Being: Professional Perspectives
2023International Seminar/Webinar, ICERT
Dignity, Freedom, and Justice for All
2022International Seminar/Webinar, ICERT
Usage of Database and Research Metrics
2022Online Workshop, Centre for Research, Innovation & Training, IIS University
Reshaping Today’s Education: Progressive Education in the 21st Century
2022International Webinar, ICERT
How to Catch Fake/Cloned/Predatory Journals in Academics
2021Online Workshop, Centre for Research, Innovation & Training, IIS University
Implications of NEP 2020 on Higher Education in India
2021Faculty Development Programme, IIS University
Creativity & Innovation in Professional Teaching
2019Faculty Development Programme, ISIM Jaipur
Additional Certifications & Engagement
Certificate Course in Event Management
2013First Division (74.00%)
Student Induction Programme
2013Jaipur Chapter of NIRC, ICSI
International Youth Event 'Changing Tomorrow'
2012Thought Leadership
Volunteer at Umang
2015Rehabilitation support for persons with disabilities
Contact Information
Campus Address
Jaipur, Rajasthan