Dr. Kapil Agrawal
Assistant Professor of Marketing • Marketing • ICFAI University, ICFAI Business School
Short bio
Assistant Professor of Marketing at ICFAI Business School, with 14+ years of industry experience in marketing and business leadership. Brings real-world insights in branding, sales, and strategy to help students connect theory with practical application.
Teaching
“Qui ne continue pas d'apprendre est indigne d'enseigner.” — Gaston Bachelard
Current & Previous Courses
Brand Management
Faculty Course Module
Sales Management
Faculty Course Module
Marketing Management
Faculty Course Module
Consumer Behavior
Faculty Course Module
Research & Development
“The Best for the Group comes when everyone in the group does what's best for himself AND the group.” — John Nash
Research Interests
- •Brand Equity
- •MSME Branding
- •Digital Marketing
- •Consumer Behavior
Experience & Education
Academic & Professional Experience
Assistant Professor, Marketing
Aug 2025 – Till DateICFAI University, ICFAI Business School
Business Head
Mar 2021 – Jun 2025Ayushkar Ayurveda Private Limited
Led key business functions across departments, with strong experience in handling exports and working closely with international B2B clients. Created and executed marketing strategies to grow brands in both Indian and overseas markets. Worked with government bodies for smooth operations and led a team of 10 people to achieve strong business results.
Director
Nov 2013 – Feb 2021Sceno Tiles Pvt Ltd
Built and maintained strong relationships with channel partners to boost sales and grow the business. Led sales and marketing teams, ensuring their work aligned with company goals and delivered strong results. Handled product sourcing while keeping quality and market trends in mind, and developed creative marketing ideas to build the brand locally.
Area Sales Manager
Jul 2011 – Oct 2013Asian Granito India Ltd.
Built strong B2B channel partnerships across Rajasthan to drive sales and business growth. Worked closely with architects and builders on projects, making sure client needs were met. Shared branding insights with senior management and helped shape marketing strategies to increase market reach.
Education
Fellowship Program in Management (FPM)
2025Jaipuria Institute of Management, Jaipur (JIMJ)
Post Graduate Diploma in Management (PGDM)
2011Jaipuria Institute of Management, Jaipur (JIMJ)
Bachelor of Business Administration (BBA)
2009Maharishi Arvind Institute of Science and Management (MAISM)
Higher Secondary
2006DAV Centenary Public School
Secondary
2004DAV Centenary Public School
Publications
Showing 7 of 7 publicationsJournal papers, conference proceedings, book chapters, and academic publications.
AI-driven marketing strategies in SMEs: The moderating role of technological readiness on market performance.
Agrawal, K. et al.
EPH – International Journal of Business & Management Science, 12(7), 1–15.
A Structural Equation Modeling Approach to Brand Equity and Premium Pricing in the Indian Tile Sector.
Agrawal, K., Soni, S., Mathur, S., & Soni, V.
Pacific Business Review International, 18(6).
Assessing the perceived benefits of green apparel: The role of brand engagement, brand awareness, and past environmental behaviour in purchase decision-making.
Agrawal, K., Soni, S., & Agarwal, K.
JIMS8M: The Journal of Indian Management & Strategy, 29(1), 33–44.
Bibliometric Analysis of B2B Branding: A Study of 28 years of Literature and Visualization using Scopus Database (1993–2021).
Agrawal, K., & Soni, S.
Pacific Business Review International, 15(7).
Analysing Consumer Attitudes and Purchase Decisions towards Textile and Apparel Products.
Agrawal, K.
Presented at the Tenth International Conference in the Series Youth 2025 – Netritva 4.0: Leadership in the Era of Connection and Collaboration, Jaipuria Institute of Management Jaipur, India
Bibliometric Analysis of Brand Equity from 1991 to 2021 Based on Scopus Database.
Agrawal, K., & Soni, S.
Presented at the Ninth International Conference in the Series Youth 2025 – Envisioning India's Future: Growth, Innovation, Sustainability, Happiness & Wellbeing, Jaipuria Institute of Management Jaipur, India
Consumer Preferences for Product Attributes of Smartphones Identified with Different Demographic Segments.
Agrawal, K., & Jha, R. K.
Presented at the Eighth International Conference in the Series Youth 2025 – Envisioning Business for a Better Tomorrow, Jaipuria Institute of Management Jaipur, India
Extra-Curricular Interests
Playing Cricket
Listening to Music
Listening to Current Affairs and Spiritual Podcasts
Contact Information
Campus Address
Jaipur